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Tuesday 12 March 2019

5 super fast ways to optimise your social media

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Today, social is still one of the most effective ways of quickly communicating with your audience and reaching out to potential new ones. However, it’s always surprising how so many companies get it wrong or go into it blind. Granted, there is no silver bullet here, but there are some very simple and strategic ways to ensure you stay focused, optimised and relevant amongst all the noise.

Here’s your social 5-a-day:

1. Find your target audience

We know, it sounds obvious, but make sure you actually use your social analytics to help define your target audience first. Find out where they are, what they like and then create content that will engage with them. You need to join their party, not try and create your own (yet).

Remember that you cannot target everyone at the same time so think about splitting up your proposition into separate campaigns. Use your social analytics to find out what your target audience talks about, what interests they have, which brands they like, which channels they use and do they have any habits in common.

2. Optimise your content

Now that you have a better idea of who your target audience is, you can start to tailor your content. They can follow you on multiple channels, so you want to prevent sharing the same content at the same time on all of your channels because this will only lead to frustration through repetition. Remember to adjust the message and tone accordingly to complement the social channel your engaging with.

Your social analytics will tell you which type of content works better for each network, learn from that and become influenced by the content that has higher engagement. You might discover that your audience prefers to watch your short videos, rather than read long blogs. You need to experiment with different ideas, only then will you be able to compare different results.

3. Look at your competitors

We’re sure you know who your competitors are, but do you know how they position themselves online? If not, start a competitor analysis. Find out how they interact with their audience and how they reach out and engage with them.

Compare the types of content across each of their channels and take note of which networks they spend most of their time in. The results can give you new ideas and save you a huge amount of time and guess work. Do this on a regular basis to stay a step ahead of your competition.

4. Be aware of the current trends

Social analytics can be helpful in tracking down trends that can actually influence all your marketing efforts. Look at which topics or hashtags are trending, which hashtags do your audience use and how can you use these to connect and engage with them? Once your have some ideas, think about how you might want to deliver a relevant and engagement message.

If you’re looking for a fast track way of reaching out to a wider or new audience, many companies often collaborate with like minded influencers. They will already have a strong relationship with a large volume of people that you are wanting to reach out to.

5. Constantly re-evaluate

Each social network will give you a certain amount of analytical data. For those of you that want further insight, a variety of tools are available like Sprout Social, Hootsuite, Buffer, SocialOomph and many more, which can all run a more detailed social analytics report for you.

Sometimes you have to use a combination of different tools to retrieve the data that you need for your reports. Google Analytics can give you a lot with your social insight. Traffic, conversions, locations, content, popular contents and more can all be discovered and tracked here. It may take some time but it is worth it in the end to measure how successful your efforts are and help refine your next campaign or messaging.

Combining all these will get you well on the way to social success. We believe that all companies should own and lead with their social content. Our dedicated marketing team help guide our clients to make sure they are applying best practice, optimising their opportunities and making sure they stay current.

Let us know how you get on. Rock it!

Design  ●   Friday 4 January 2019

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